THE BRAND
Wildstar was founded on the principle that elegant form can transform the wearer, prioritizing refined design over excessive complexity. Every piece created under this brand is a testament to the power of thoughtful aesthetics and intentional craftsmanship in fashion.
At the heart of Wildstar are its guiding values: Design, Connect, Transform, Diversity, and Innovation. These principles shape every aspect of the brand, ensuring that each product is not just visually striking but also meaningful in its purpose. They serve as the foundation for a meticulously crafted brand guide, which I follow rigorously to maintain Wildstar’s distinct identity and mission.
The mini brand guide, displayed alongside this concept, establishes the core design principles that every product and idea must adhere to. Wildstar’s philosophy is rooted in the idea that form should take precedence over fleeting trends. Every detail—from color selection and typography to the custom letterforms in the logo—reflects this commitment to elegance and timeless design.
THE MASK
Inspired by the Venetian carnival masks and Renaissance masquerades, the Culto Mask serves as the cornerstone of Wildstar’s debut, designed to capture the public’s imagination and introduce the brand’s identity. As Wildstar’s first product, it embodies the brand’s vision statement:
"To be an industry leader with diverse ideas and timeless design."
Fittingly named after the Italian word for “Cult,” the Culto Mask represents the face of Wildstar, marking the beginning of its journey in the fashion world. It is the first impression people will have of the brand, acting as both a statement piece and a preview of what’s to come. With its striking design and deep-rooted inspiration, the Culto Mask sets the foundation for Wildstar’s evolution into a brand defined by elegance, transformation, and innovation.
THE STRATEGY
As a testament to Wildstar’s dedication to its vision and values, every product I created was crafted and handled with precision and care to ensure the highest quality for my customers. From design to delivery, attention to detail is paramount in maintaining the integrity of the brand.
Each item will include a specially designed storage container, providing essential protection during transportation and storage, reinforcing Wildstar’s commitment to both functionality and presentation. For products that cannot be personally produced by me, I conduct thorough testing and research to ensure they meet environmental, ethical, and quality standards. Every item aligns with sustainable practices, fair labor, and premium materials, reflecting Wildstar’s mission to create timeless, responsible fashion that embodies elegance, transformation, and innovation.
