THE BRAND
With an emphasis on elegant form over complex shapes, Wildstar was created by me to showcase what elegance and design can do to transform the wearer in fashion. This is prevalent in its values:
Design, Connect, Transform, Diversity, and Innovative.
These values represent Wildstar at its and are top-of-mind when creating a brand guide for myself to follow strictly. On the right is a mini brand guide that showcases what Wildstar must adhere to for each product and idea. Wildstar emphasizes form over fabulous; each color, typeface, and custom character combinations in the logo represent this.
THE MASK
Inspired by Venetian carnival masks and Renaissance masquerades, this mask was created to kickstart the interest of Wildstar with the general public. This mask is the first product from Wildstar and is a representation of its vision statement:
To be an industry leader with diverse ideas and timeless design.
The Culto Mask, fittingly named after the Italian word for "Cult," is the face of Wildstar as of now. It is the first image of the company people will see and is a staple of what is to come from me in the future.
THE STRATEGY
Finally, as a showcase of my dedication to the brand vision and values, every product sold by me to my dedicated consumers is going to be crafted and handled with care to insure top quality. For example, every item will have a specially crafted storage container that is going to be essential for protection during transportation and storage. All items unable to be produced by me go through testing and research to insure all products are made environmentally friendly, with ethical labor, and with top quality materials to showcase my mission, vision, and values.
With a strategic plan in motion and a bright future ahead of me, Wildstar is slowly lifting off the ground to become something I am proud of. Below is a sneak peak of concepts and future products to represent everything I believe in. I can not showcase everything in the works, but this is going to suffice for my ideal future of creativity and a connected community.
